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When you're ready to sell your home you need to know that there is a difference between a Realtor® that will list your home and one that actively Market's your home. That difference can dictate how much you will get for your home, how long it may take to sell your home, and if you receive fair market value.

First we believe that our client's need good information to make an informed decision. We always prepare a comprehensive Comparable Market Analysis for all our clients, using the same skills and techniques as an appraiser. Once we have determined the Fair Market Value for your home we enter the Marketing Phase.

We have an extensive Global Marketing Program that we will share with you in detail when we meet. However, a short summary of how we market and advertise to find a Buyer for your home is as follows:

All agents advertise on the Multiple Listing Service (MLS) if they are a member because it's included with their dues. These same listing are downloaded to
Realtor.com for the consumer. It's not the easiest to use, however it is a widely used site and is viewed by a large group of Arizona home buyers. Our experience in marketing tells us that this is just a starting point for e-Marketing.

That's why we Take it Further and market your property on over 24 other sites, e.g., 
WallStreetJournalAOL, Yahoo, Homes.com, Arizona Republic Online Real EstateChicagoSunTimesChicagoDailyHerald, Moving.com, Compuserve, Life123, and the Microsoft Network's real estate site, to name the larger real estate sites that we subscribe too. In addition we market your home on over 133 On-Line Classified Newspaper sites across the United States. We market your home on our own personal 3 sites, and contract to 10 sites in Europe that market your home in 10 different country's in their own language.

Our e-Marketing program is very extensive and includes much more that you see here. In addition, we market in the local paper media, i.e., Arizona Republic, Sonoran News, Desert Advocate, Harmon Homes, Homes and Land and others.

When you're ready to Market your home just give us a call at 480-595-6410 or email us at 
office@votsr.com
and we'll get your home sold for you.

How Much Is Your Home Worth?

If you would like a Complementary Market Analysis of your property at no obligation, please give me a call or fill in the information below:

See Also... Setting the List Price

If you need to sell your home we have a large number of buyers looking for their perfect home. Maybe it's YOUR home. And everyday more and more buyers are adding their name to our Hot Homes Email! list. So tell us about the home you want to sell! If I feel our buyers might be interested...we'll tell and email everyone! Remember--List with us and we'll sell your home quickly--and for more!

About You
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Setting the List Price

See Also... Complementary Market Analysis

Pricing your home is both an art and a science. Achieving the optimal price is the result both of objective research into comparable properties and a gut feeling about your property and the current market. The right price should:

  • Attract buyers
  • Allow you to earn the most money possible
  • Help you sell as quickly as possible

The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although you set the price, the buyer determines the value of the home. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end.

The Importance of Proper Pricing

  • Faster sale and less inconvenience
  • Exposure to more buyers
  • Increased realtor response
  • More advertising/sign calls
  • Attracts higher offers
  • Means more money to seller
  • Avoids being "shopworn"

What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.

Common Reasons for Overpricing

  • Over-improvement
  • Need
  • Purchasing in higher priced area
  • Original purchase price too high
  • Lack factual data
  • Bargaining room
  • Move isn't necessary
  • Assessed value
  • Emotional attachment
  • Opinion of family and neighbors

Dangers of Overpricing

  • Most of the activity on your home will occur in the first few weeks. Pricing a home properly and then creating immediate urgency in the minds of agents and buyers is critical.
  • Buyers who have seen most available homes in their price range are waiting for the "right house" to come on the market. That's why if a house is priced right, it will sell quickly. The buyers are there waiting for it.
  • Don't start with a high price and the assumption that you can reduce it later. By the time you decide to lower the price, it may be too late, as interest will have already waned.
  • A major cause for concern is appraisal problems; overpricing can lead to loan rejections and lost time.
  • Even if your home is nicer than other homes in the same area, your house won't be picked for viewing if you set the price too high.
  • Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property.
  • Attracting the wrong buyers.
  • Fewer potentially qualified buyers will respond.
  • You might help sell similar homes that are priced low.
  • You could lose money as a result of making extra mortgage payments while incurring taxes, insurance and unplanned maintenance costs.

The Role of a Real Estate Agent in Pricing

  • Provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMA is performed by comparing previously sold homes in the area, and currently active homes to know your competition. Interested in receiving a market analysis on your home?
  • There is no "exact price" for real estate
  • I don't tell you what I think your home is "worth"
  • The market determines value…together we determine the price
  • You determine the price based on the factors you control:
    • Marketing time

    • Financing alternatives provided

    • Condition

    • Exposure method

  • Keep in touch with market trends and keep up to date with market activity of comparable homes
  • Estimate your net proceeds
  • Help to determine offering incentives

An agent has NO control over the market, only the marketing plan. Never select an agent based on price.

Open House - What You Need To Know

Many people want to know if Open House showing are affective. The answer is that it depends. In a hot market the Open House can be used to the owners advantage if orchestrated appropriately. When the market is normal the Open House can still produce a willing and qualifed buyer. Before you decide to have an open house here is; Open House - What You Need To Know.

The Valley of the Sun Team

 

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Valley of the Sun Team

Keller Williams Arizona Realty
9500 E. Ironwood Square Drive, Suite 101
Scottsdale, Arizona 85258
Phone: 480-595-6410 or 877-553-2539
Email:
office@votsr.com

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